1.以下是
一点也不专业的个人观点:

对消费者,广告帮他们做决定

对商家,广告帮他们促销

广告让我们的世界里多了一种商业的艺术,多了种上厕所的理由和时间,多了种买到相对便宜的报刊杂志的原因,多了种喜欢or 不喜欢某种商品的理由，…………
哦，还有最重要的是解决了为数不少人（包括我）的就业问题^_^

现代广告，已经不简单是广而告知，不简单是营销4 P里的promotion,感兴趣就多了解了解广告吧！

“可广告只是产品的一种宣传手段而已”？？？还有什么宣传手段能超过广告的范畴吗？？
1.Following is the personal view : it is not professional to consumer advertising to businesses to help them make decisions. Let us help them promotions and advertising to the world of art more than a business, and the reason many species on the toilet, many types of relatively inexpensive to buy newspapers and magazines because of the many types of commodities like or do not like some reason,………… Oh, What is most important is to resolve the many people (including myself), the employment of modern advertising ^_^. is the simple phrase has been, and never is the promotion Marketing 4 P Lane, interested in understanding more about advertising on! "Advertising is only available means to publicize a product?" ? ? What propaganda means to exceed the scope of advertising? ? 2. 商业广告也就是为了商业目的而做的广告宣传，归根结底的对象是消费者，商业广告是品牌宣传的重要手段，主要影响人们的消费行为和消费观，所以主要对人们的日常消费和对于消费品的了解判断偏爱信任等认知产生作用，最直观的感受是让你快速的直观的感受最新的消费品和他所倡导的消费理念，同时也可以使你感受到除产品自身以外的所带来的心理满足感，这主要是因为品牌理念和形象通过广告这一手段传输给了消费者，如可口可乐和百事可乐，产品的本质是没什么大区别的，但是消费百事使人感受到年轻与时尚，用样的可口让人感受到激情与经典．耐克可以让人感觉与巨星同在等等，这都是一个品牌所要传达给消费的定位与理念，而广告可以说是最主要的手段.
而因为广告无处不在而且被人们已经习以为常的接受，所以消费者在生活中其实时时处处都受着广告的影响，比如：几乎每个人或多或少的都有品牌忠诚度，在消费的时候会或多或少又顺其自然的受到影响，这也可能不经意间的改变你的消费态度．而在一定程度上推动和改变整个社会的消费观．说俗点，就是让这个时时处处消费的社会更加多彩和生动．
而公益广告的作用应该更加的直观和容易感受到．
2. Commercial advertising is done for commercial purposes, advertising, in the final analysis, is targeted at consumers. Brand advertising is an important means of commercial publicity, mainly affects people's consumption behavior and consumption concept. Therefore, the main daily consumption and people's preference for consumer confidence in the judgment to understand the perception, It makes you feel the most direct and rapid visual experience and the latest consumer spending philosophy initiated by him. It could also make you feel in addition to the products themselves are outside of the psychological satisfaction, This is mainly because the concept of brand image through advertising and the means of transmission to the consumer, such as Coca Cola and Pepsi. it is no big difference between the nature of the product, but people feel young and fashionable consumer Pepsi, with the kind of passion, people can feel with delicious classics. Nike can give people the impression that with the same stars, all of which are to be conveyed to the consumption of a brand positioning and philosophy. and can be said to be the most important means of advertising. And because advertising is everywhere and people have grown used to be accepted So consumers will always have to face in life, in fact the impact of advertising, such as : Almost everyone has a certain amount of brand loyalty. The government will also replace the consumption of more or less affected. It may also inadvertently change your way of spending. In some extent, promoted and the whole society to change the outlook on consumption. Colloquialism goes, the consumer always is to make the community more colorful and vivid. And the public service role should be more intuitive and easier to feel.