怎么准备BEC口语？

模板！模板！模板！这模板是通过高票答主图片整理的，有小点点点点改动；本来是想整理打印出来自己用的，想想还是分享给大家。

按答主说的打#的都是万能模板，背了就能用的吧

侵删！侵删！侵删！

Marketing research

# Importance of conducting research before investment plans

1.Ascertain market need(明确市场需求)

① What the market needs determine what should be manufactured.

② Blind investment will inevitably result in company losses

2. Evaluate market size

Market size determines the scale of production

3. Forecast competitor’s move

The purpose of forecasting the competitor’s move is to choose an appropriate pricing strategy (marketing strategy)

How to conduct market research

Surveys, focus groups, personal interview, observation ,and field trials（现场实验）

How to evaluate the performance of teamwork.

# Mutual trust

When members share a trusting relationship, they will feel free to express their views, understanding each other capabilities and limitations, and can communicate with other timely. This helps to bring out the potentials, experience and creativity of the individual and good work environment.

# Full cooperation

When members develop a strong awareness of cooperation, the would make the collective efforts to achieve the common objectives and ensure a higher level of quality and workmanship.

# The common goal/objectives

They knew exactly what they should do to meet work requirements and to achieve excellent performance.

Project Management

# Goal setting

Only by setting goals can you exactly know what you plan to achieve and what you have to concentrate on .Goals give you a long-term vision and a short-term motivation, so as for you to work toward it step to step.

# Budgets

Cost should be taken into account. Nothing can be achieved without the support of funds.

# Time management

1. Importance:

① Essential for improving efficiency.

② Prioritization helps concentrate on the most urgent tasks.

③instrumental for organizing yourself and reducing stress.

2. How to

①keep a list of necessary task that need to carry out

②prioritize all tasks in order of importance and urgency

③find creative time for priorities.

# Competition

How to cope with competiton

1. Pricing strategies

Importance:

①price are major consideration for many customers

②lower price can readly boost sales and secure for the company a larger market share.

2. Advertising campaign

Advertising campaign can greatly enhance brand awareness, people tend to buy the products they have heard of.

How: television, radio, newspaper, magazine, internet（new media）

3. Product quality

Consumer are sometime willing to pay a higher price for products of better quality, if a company can establish a quality advantage, it can realize a larger profit margin by raising it’s selling price.

# Business sitting (企业选址)

How to select location for a company

1. A well-established and fast growing business area.

2. Convenient public transportation(provide high value service)

3. Competition(most companies wish to avoid competitors when sitting their business)

4. Local workforce (whether the local workforce is both skillful and cheap is an important consideration.)

5. The rents.(save cost)

6. Government taxation policies(tax reductions or exemptions)

Customer relations

# Obtaining customer feedback

When you have accurate worthwhile information from your customers, you put yourself ahead of your competition in the marketing stakes.

How to obtain customer feedback

1. Ask them

2. Be your own customer(one of the most obvious but underused ways)

3. Focus groups

4. Questionnaires and surveys

5. Usage statistics

6. Your front-line staff（costly, resourceful, reliable）

# How to deal with customer complaints

1. Offering an apology.

① Employees dealing with complaining customers should remain calm.

② Show that the hosting company is fully aware of the situation and would like to take responsibility for it.

2. Suggesting a solution to the problem, what the complaining customer really wants is a solution rather than a pology.

3. Follow-up investigation. A follow-up investigation will ensure that the mistakes will not happen again.

# How to encourage customer loyalty

(Quality products, Positive attitude, )

First , you have to know exactly the needs and expectations of your customers. Second, it must so everything it can to provide products and service to meet or exceed customers needs. If customers are treated friendly and provided speedy services, they will rain the loyal to the product. Otherwise, they will switch to other besiness.

Human resources management.

# How to retain good staff

1. Financial incentives.

People work primarily to earn bread and milk so contribute to a decent and comfortable life. A financial incentives (like stock options) can match they’ve contribute to the organization.

2. Career Opportunities

No one would like to stay in one position for the whole of his life. It’s a kind of reward for employees for their past performance and will encourage to continue with their efforts

3. Management involvement

Involving staff in company decision-making gives the employees a sense of belonging and encourage the staff’s strong identification with the company

# Business Travel and Conference

Accommodation

I would choose a clean and reasonable priced hotel. Provide with 24-hours show facilities, net access and even free breakfast

How the total number of business travel may be reduced/save cost.

1. Cancel unnecessary business travels

2. Substitute unimportant business conference with video conference and e-mail communication.

3. Allot the travelling staff a definite lumpsum of money for their travel expenses.

#Business Ethics

Because company’s decisions can affect society, and they have

responsibility to their customers, employees, stockholders, and

creditors. Business ethic promote customer relationships that based on honesty and integrity. So operating in an ethical manner is essential to company success.

#Dress Code(着装要求)

Dressing for a job interview/professional imagie/being clean and neat.

First impression can last forever, Ladies can wear dress or a smart-looking suit. In that way, you would look very professional. The way you dress can say as much your personality as well as the quality of the work you do.

You should also look very neat and clean. If you appear slovenly, no one can really trust you. Looking your best also shows the respect for the meeting and interviewers.

#Corporate Culture

Importance: it helps the company cope with external competition and deal with internal management.

How to improve corporate culture

1. Staff suggestion scheme. Get regular and specific feedback from all staff through both formal appraisals and informal channels of communication.

2. Arrange more team-building events to foster a collaborative atmosphere(ambience) and enhance team spirit.

3. Management involvement.

4. Logo. A logo uniquely represents a company and it’s products and services. If a logo is well-designed, it can embody the personality of the company image. Besides, the logo is a most important marketing tool when it is deeply imbedded in the mind of customers.

# Audience/people involved

We should included account executive, sales managers, and critical selling team members. These people know customers as well as product and ensure proper communication of selling points to all perspective customers to accelerate their acceptance of the product.

# Equipment need/facilities

You have to make sure that the conference room is big enough for the size of the meeting. The room should be fully equipped with all necessary facilities. Such as the overhead projector, microphone, fax and computer with access to the internet.

# Staff benefits system

They can offer wellness and exercise programmes and provide exercise facilities to enhance employees health. They can also provide childcare and nursing are for aging parents. So that employees can balance work and nonwork.

# Appropriate use of space

We should established primary and secondary work areas for paper work, computer activities and accessible file systems, and allocate space for storage of surplus office supplies.

# Environmental conscious

Such as purchasing energy efficient office appliances. Recycling cans, bottles, and magazine, putting the computer and printer on energy saving setting when being away for a while.

#Supplier-cost

The cost of supplied material will determine the costs of your products to a great degree. Different may charge differently. Some suppliers provide not only materials, but also low prices. Therefore, you should compare alternative prices of different suppliers and choose the best one.

#Personal quality

Such as honesty, loyalty, responsibility and so on, because these qualities can establish your credibility and integrity among colleagues. The qualities are crucial to the image of an organization and the smooth and management of human resources.

#Working experiences

Experience is a life-long process of accumulation. If the person is rich in experience and has the right skills, he would be able to deal with any emergency in the process of work. This would ensure the tasks are completely and timely carried out.

#Packaging (design)

It’s very important to choose the color, texture, shape, size and design that provide the best image of the product. The packaging should catch buyer’s eyes.

#Brand names/reputation of the manufacturer

A well-known brand names signal high quality and good reputation, that means people have positive opinion about in it’s past performance and it’s going to be reliable, and the quality of it’s products can be better guaranteed.

#Expert advice/taking advice from consultant

They are professional people in security. It can help the company to understand whether the technology is good and superior enough and decide if the technology is really needed.

# Layout of website/design of the billboard

It should look nice and attractive, with eye-catching logo of the company posted on it. So the user is comfortably guided through the site to view specific information.

#Content/amount of information

Make sure that customers find the information about the product and service they want easily. A brief overview of the company’s most relative information can be put to the home page.

#Introduce the company to a new staff/information included

I think it should cover a brief profile of the company, including it’s history, it’s organizational structure, business scope and achievements over the years. This can be followed by some basic information about company’s major markets and goals and targets, which is important to get the new staff better understand their job and tasks.

#Hobby

Hobbies divert your attention and help you forget about your worries. Sports, for example, swimming, running, mountain-climbing, and so on, will get you mentally relaxed after a day of stressful working and make you physically fot.

One saying goes, all work and no play makes Jack a dull boy. So everyone need to balance work and nonwork.

#Promotion

How to: coupons, free samples, sweepstake(抽奖), trade shows, promotional flyers, promotional video， lottery draw(抽奖)

拿走，不谢！哈哈