• 主题
高级搜索  >
历史搜索 清空历史
首页> 外文期刊>SAGE Open >Thai Entrepreneur and Community-Based Enterprisesa?? OTOP Branded Handicraft Export Performance: A SEM Analysis
【24h】

Thai Entrepreneur and Community-Based Enterprisesa?? OTOP Branded Handicraft Export Performance: A SEM Analysis

机译：泰国企业家和社区企业a ？？ OTOP品牌手工艺品出口业绩：SEM分析

获取原文
       
页面导航
  • 摘要
  • 著录项
  • 相似文献
  • 相关主题

摘要

Thailanda??s One Tambon One Product (OTOP) branded handicraft and food export program is expected in 2016 to reach nearly US$3 billion, with products coming from approximately 6,000, five-star-ranked community-based and smalla??medium enterprises countrywide. This study therefore examined influences of perceived quality, perceived price, trust, and satisfaction on enterprise export performance using the OTOP product brand. Structural equation modeling used LISREL Version 9.1 to conduct a confirmatory factor analysis and test the hypothesized interrelationships on the variablesa?? effect on export performance. The vast majority of the entrepreneurs selected by simple random sampling either owned or worked in groups that had 50 or fewer employees, which represented 472 of the surveya??s 500 respondents, or 94.4%. Additional results indicated a high and positive correlation between perceived quality, perceived price, trust and satisfaction, and export performance, with the most significant factor affecting export performance being customer satisfaction. In addition, perceived quality also has a positive and direct effect on trust as well as on the exportera??s customer satisfaction. Perceived price plays a role as well and has a direct and positive impact on both customer satisfaction and a customera??s trust of the exporter. Perceived quality also affects export performance in a direct and positive way with trust having a direct and positive impact on satisfaction.
机译：Thailanda的一项Tambon One Product（OTOP）品牌手工艺品和食品出口计划预计在2016年将达到近30亿美元，其产品来自全国约6,000家五星级社区和小型中小企业。因此，本研究使用OTOP产品品牌检查了感知质量，感知价格，信任和满意度对企业出口绩效的影响。结构方程模型使用LISREL版本9.1进行验证性因素分析，并测试变量上的假设相互关系。对出口业绩的影响。通过简单的随机抽样选择的绝大多数企业家，拥有或工作的雇员人数少于或少于50人，占调查对象500名受访者中的472名，即94.4％。其他结果表明，感知质量，感知价格，信任和满意度与出口绩效之间存在高度正相关，影响出口绩效的最重要因素是客户满意度。此外，感知质量还对信任以及对出口商的客户满意度有积极和直接的影响。感知价格也起着作用，对客户满意度和出口商的客户信任都有直接和积极的影响。感知质量也会直接和积极地影响出口绩效，信任会对满意度产生直接和积极的影响。

著录项

相似文献

  • 外文文献
  • 中文文献
  • 专利
获取原文

客服邮箱：kefu@zhangqiaokeyan.com

京公网安备：11010802029741号 ICP备案号：京ICP备15016152号-6 六维联合信息科技 (北京) 有限公司©版权所有

  • 客服微信

  • 服务号