Delivering standout digital: transforming a digital experience at scale for Shell

Digital transformation is hard. For global companies it can be even harder. Chris Battersby explains how Shell scaled its digital experience.

With sixty websites in multiple languages, lots of big internal stakeholders and diverse audiences, Shell has a digital challenge that’s all about scale. Chris Battersby, Shell’s Digital Roadmap Project Manager, explains how stakeholder management has played a crucial part in the development of Shell’s standout digital experience.

To see Chris Battersby's video, visit: http://ry.com/thinking/delivering-standout-digital-transforming-a-digital-experience-at-scale/ 

Check out Shell’s new corporate website 

Chris shared Shell’s story recently at RY’s Standout Digital 2016 seminar, where digital leaders from GSK, Mace, Coca-Cola HBC and SABMiller talked about their experiences of turning an average digital presence into an outstanding one.

To find out more about how RY partnered with Shell, visit: http://ry.com/work/partnering-to-deliver-innovation-at-scale/