5 REASONS WHY YOUR BUSINESS NEEDS SOCIAL MEDIA MARKETING

No matter what your activity consists of, using social media marketing helps your brand grow. Below you may find the reasons:

1.      You are accessed more easily by your customers

Through a website your customers or potential ones can find your products only if they search for them or similar ones, while on social media the new post about your products/services will appear in the feed of your followers and they can be redirected with a click to your site.

2.      You can understand your clients’ needs better

Through the interaction social media allows you to have with your clients, you can understand their consumer behaviors. This allows to increase the quality of your posts in line with the customers’ preferences and will increase the traffic in your page.

3.      Social media ads are targeted

The ads in social media are targeted by location, age, education level, consumers’ behavior etc. By knowing your customers target group, the ads will be efficient and bring new customers that are translated in money.

4.      Social media helps in having a better customer service

Customer service is the key to the customer’s hearts. Studies have shown that customers prefer brands that respond quickly to their needs and complaints and resolve them. Social media through the way it functions, allows any company to have a quick and effective communication with their customers.

5.      It is cheaper than any other marketing method

Social media marketing will allow you increase the number of your customers and your sales with minimal expenses. It is the only form of marketing that will expose you for maximum 3$ to over 1,000 persons. For the other forms of marketing including billboards, radio, magazine, newspaper, TV, direct mail etc the costs to reach 1,000 persons will vary from 5$ to 57$.

And at the end, it is also fun. You can be creative, authentic and clients will definitely appreciate it.