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As a global network of networks, the Internet is nowadays one of the most important tools for cultural and information exchange. With its increasing popularity, the Internet is used by more and more people from different cultural and particularly linguistic backgrounds. Language scripts such as Tifinagh are thus increasingly used. In order to integrate such language scripts, The International Corporation for Assigned Names and Numbers (ICANN) has created Internationalized Domain Names (IDN) which allow URLs to be used in different language scripts. The Amazigh language, with its script (Tifinagh), is currently an official language in Morocco. The Royal Institute of the Amazigh Culture (IRCAM) has as central objective to promote the Amazigh culture, and particularly Tifinagh both nationally, regionally and locally (IRCAM, 2016). In this sense, this paper aims at promoting the use of the language and its script in the Internet through integrating Tifinagh in URLs.
Proceedings in the 8th Annual Conference on WWW Applications. 5-8 September. Bloemfontein, South Africa.
Search engine visibility: the effect of generic top-level domain choice. [0113]2006 •
The principle objective of this research project is to determine whether or not search engines rank websites in dot-com domains higher than alternative generic top-level domains (gTLDs). The research question is: Should websites in these other gTLDs have to increase their marketing exposure of their websites? The methods to be employed in this research project are to build separate websites each having domain names in different gTLDs, e.g. mysite.com, mysite.net, mysite.biz etc. The content on all websites will be identical and will be submitted to major local and international search engines. Each website will be search engine crawler-friendly and will include title tags in hyperlinks, alt tags in graphics, definitive webpage titles and keyword phrases in the meta tags etc. These websites will not only be crawler friendly but also user friendly. All sites will be written in HyperText Markup Language (HTML). The domain names chosen will be descriptive and no scripting languages will be used e.g. Javascript. Each website will be thoroughly tested in known browsers e.g. Netscape and Microsoft Internet Explorer. Data will also be gathered via interviews with senior officials at local e-commerce traders and/or search engines. This interview will mainly consist of open-ended questions regarding their marketing infrastructure towards successfully branding their websites to Internet users. Expected results from the methods employed above could prove that websites in dot-com domains are ranked higher than alternative gTLDs by search engine crawlers. Further outcomes could also prove that websites in alternative gTLDs have to spend more money when branding their websites to Internet users. This study is intended to make website owners aware of the importance of choosing the appropriate URL to increase website visibility on the Internet.
… , Dartmouth at http://www. umassd. edu/ …
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https://www.ijert.org/search-engine-optimization-seo-improving-website-ranking https://www.ijert.org/research/search-engine-optimization-seo-improving-website-ranking-IJERTV3IS042428.pdf As web popularity increases day by day, millions of people use search engines to discover information. The most important single component of this communication network is the Search Engine (SE).Successful Websites rank high in Search Engine hits, whereas unsuccessful Websites may not rank at all. The users of search engine are always interested in the top few result pages. So increasing the ranking of a website in search engine result is a major task in website development. Search Engine Optimization (SEO) is the activity of optimizing individual web pages or the entire website to acquire higher ranking in search results. The mostly used search engines such as Google, Yahoo etc. rank web pages based on different factors that affect its ranking. By taking these factors into consideration, the optimized websites can obtain better ranks, and hence get a higher number of visitors. Keywords: Search Engine Optimization (SEO), ranking, Page Rank (PR), search engine, Google, terms of SEO, crawling, white hat and black hat SEO, onsite and offsite optimization.
2007 •
ABSTRACT Although, the Blogosphere is part of the World Wide Web, weblogs present several features that differentiate them from traditional websites: the number of different editors, the multitude of topics, the connectivity among weblogs and bloggers, the update rate, and the importance of time in rating are some of them. Traditional search engines perform poorly on blogs since they do not cover these aspects.
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