“He is the best choice for goodwill ambassador.” Indian movie fans in China say.
Indian actor Aamir Khan has got his major celebrity status in China. Aamir Khan was in China last week to promote his latest Hindi film Secret Superstar. During his weeklong stay, first in Shanghai and then in Beijing, the Indian actor also found out that he has become a major celebrity in a country where Hollywood's reach has been traditionally limited.
Some local analysts compare his star status in China to that of Hollywood actors Tom Hanks, Tom Cruise and Leonardo DiCaprio. Others wonder if Khan is an activist actor. Still others describe him as a feminist（女权主义者）. The Chinese media seem to have called him Mishu, or Uncle Aamir. The surprising rise in popularity of the 52-year-old Bollywood star is owing to his striking movies. At more than 1 million, Khan has the most followers as an Indian on Sina Weibo, the country's Twitter-like platform.
Secret Superstar had made more than 400 million yuan（$63 million）earlier this week. The story of a teenage Muslim girl's fight against ugly patriarchy（父权制）to realize her dreams was released in China on Jan 19.
Last year, his film Dangal, inspired by the real journey of an Indian wrestler through a conservative landscape to turn his daughters into world-class athletes, had made nearly 1.3 billion yuan.
In 2011, Khan's work first got major attention from Chinese moviegoers with Three Idiots, which was released in India much earlier. A statement on India's orthodox education system, similar to that of China, the Hindi film went along with the local audience. Film critics and fans alike recommended it to their friends.
Some film critics say the education systems, gender discrimination（性别歧视）and domestic violence（家庭暴力）that Secret Superstar shows are among similarities of social issues in India and China. A series of “masterpieces” have made Khan an effective brand in China, in addition to his movie marketing and film devotion.
