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外贸函电第3章 节 enquires.ppt

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外贸函电第3章 节 enquires.ppt

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外贸函电第3章 节 enquires.ppt

文档介绍

文档介绍:Chapter Three
Enquires
Introduction Writing guide Letters for example Words and Phrases Notes Useful expressions Exercises
Introduction
People often need information about prices, products, services that pany can
supply. They may require a quotation or an estimate for products. An enquiry is such a
request for information about modity or service and the trade terms as well. It is
often made by buyers to sellers and usually the first step of a business transaction.
In a routine letter of enquiry, a buyer will state clearly and concisely the general
information he wants, including a catalogue, a price list, a sample, a quotation, an estimate
and so on. As far as the content is concerned, enquiries are of two types: general and
specific. The former is sent to acquire some general information about products, such as
asking for price lists, samples, catalogues, terms of payment. The latter expresses a definite
wish to purchase a specific product if conditions are met, and it requires more detailed
information such as price terms, quantity, port of shipment, packing.
An inquiry should be written directly and clearly. And an enquiry must be acknowledged by
way of establishing goodwill. Because it could lead to important business. In the reply to
enquiry, all enquires should be replied promptly. Our response and the time it takes us to
reply are critical to be essful. Reply today plete information for best results.
Writing guide
Enquiry
Letter
When writing an enquiry letter:
Address directly to the person in charge;
We may give the name of the product in the subject line;
The enquiries should be written concisely, clearly to the point, courteous and helpful.
An enquiry letter can usually be divided into three parts.
In the first part:
tell our supplier how we obtain his/her name and why we write the letter to him or her.
In the second part:
introduce our own business, including the goods we need, the qua