Guang Zhilv brands of road.doc

 PAGE \* MERGEFORMAT 18 Guang Zhilv brands of road Preface: FIT technology is the future trend of the tourism market. Competition among tourism enterprises, will go beyond the traditional sense of the competing products, services, competition, channels of competition and price competition, and eventually evolved into the value of the brand-level competition. The key role of the tourism brand is to occupy a consumer’s mental resources, to seek the psychological identity of consumers, affecting consumer preferences to enable enterprises to maximize competitive advantage. Recently, the opportunity to visit with the Zheng Guang Zhilv Group Headquarters, chairman of the exchange of baking, feeling Guangzhi Lv brand building some of the ideas and practices of the marketing idea to me quite consistent, so write this for the local tourist industry reference . In recent years, with the rise of leisure travel and Zijia You tourists travel to the travel agents rely on greatly reduced. At the same time, domestic travel agencies, the size of the number of years of sustained expansion, and currently has more than 18,000. In order to compete for customers with limited resources, some travel agents with a means of price competition in order to survive, only to fall into the quagmire of low-cost cut-throat competition and become addicted. Face of the new market environment, how to get rid of low-cost travel market nightmare of vicious competition in the Phoenix Nirvana and gain a new life, re-entered the healthy development of the fast-track it? Guang Zhilv International Travel brand development strategy has given us an important and profound insights. Over the years, Guang Zhilv the ‘everything for the tourist satisfaction’ as corporate values, by Guang Zhilv brand building, construction, maintenance and upgrading to achieve a business model innovation to enable enterprises in the fierce market competition, access to ultra-conventional leaps and bounds. In 2006, Guang Zhilv