David Ogilvy (1911-1999) wrote those words exactly 50 years ago and I have a simple question.
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Air travelers concerned about their valuables now have a simple, affordable luggage tracking solution from TrakdotTM.
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However, all these events do not have a simple explanation of cause and consequence.
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To interest me, a game must have a simple but thought-provoking premise that allows for deep strategy.
As CEO of Bizo, a fast growing company in the technology industry, I have a simple solution.
You will make the ultimate judgment, but the talented and committed journalists who produce the Journal have a simple plan.
So here we have a simple idea, a minimum viable product, executed across multiple platforms, with a single purpose.
Competitors for the Gordon Bennett Cup have a simple aim - to travel as far as possible from the launch site.
If you have a simple, truthful person, you can never bully them into changing their story if they're telling the truth.
Current and future academics, historians and anthropologists will have a simple but deep dataset to analyze in new ways they haven't thought of yet.
As a matter of economics, question does not have a simple answer.
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If you have a simple estate, shop around for a lawyer who will agree to be paid for time worked, instead of the more common percentage-of-the-estate fee.
So, as the president's outrage about the sequester grows in coming days, Republicans have a simple response: Mr. President, we agree that your sequester is bad policy.
Today, members of Congress have a simple choice to make: They can stand with the big oil companies, or they can stand with the American people.
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For me, after years of playing the game, I have a simple motivation: to emulate what the likes of Aravinda da Silva and Arjuna Ranatanga did that day.
No, apparently high-skilled workers locating across the border and selling us their goods and services does have a simple answer, because she strongly agreed to this question with a certainty level of 10.
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The crew might be more familiar with riggings than roulades but Lim and Tuck have a simple message for them when it comes to cooking: "We encourage you to follow this bit of sage advice from Julia Child: 'Learn how to cook -- try new recipes, learn from your mistakes, be fearless, and above all have fun!'"
The payment may have been a simple competitive measure, analysts have said, however new reports have emerged that question the payments.
One of the benefits of spending ten years researching and analyzing a market is that I have developed a simple high level view of of a rapidly changing industry.
They have a really simple Interior Reviewer that gives you a sample look of the book layout.
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Now, lots of companies have a brand purpose, as they should, but not a whole lot of companies have identified such a simple way to bring this purpose to life in such a personal and tangible way.
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They may not even have a concept of a simple computer, let alone Google Glasses.
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But, of course, if you have a more simple soul, you don't lean on them.
For tornadoes, like virtually all other asserted global warming impacts, we have a very simple choice to make.
This led them to conclude he may have had a simple strep infection, which caused a disorder that destroyed his kidneys.
It should have been a simple finish as Elliott Morris, the substitute goalkeeper, was nowhere, but somehow Hutchinson put it over.
But you'll need to have a relatively simple return to be eligible.
These amateur real estate investors have a comparatively simple alternative.
In our own case, we have created a simple process that incorporates 4 key questions and 10 design tools to get MBAs and practicing managers comfortable with design thinking.
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