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emPower Your MetaCreations

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NFT/IP授权商业合作
NFT/IP Licensing & Co-Branding

MetaPlay®凭借多年的品牌策划及整合营销能力,自创与承接全新有影响力和竞争力的NFT数字藏品及IP形象代理,创造其与众多的传统品牌线上线下联名共创的机会,通过有趣实效的二次创作与营销策划,赋能全新营销方法,共同打造NFT数字藏品持有者与品牌共赢的销售力、传播力和影响力。

With years of brand strategy and integrated marketing experience, MetaPlay® innovates and deputizes new influential and competitive NFT digital collections and IPs, creates online and offline co-branding opportunities for NFTs/IPs with traditional brands, enable new marketing methods through secondary creation and market planning, empowers the sales, communication force and influence both for NFT digital collection holders and brands.

NFT创意孵化及发售
NFT Innovative Incubation & Listing

MetaPlay®率先探索和实践创新的元宇宙创作方法,可为传统品牌及IP进行从无到有的虚拟形象、数字内容的创意策划及创作执行,更能凭借团队在品牌整合行销多年的项目经验结合NFT数字藏品特点,驱动品牌与IP的数字经济,将其进行更好地的元宇宙化数字营销包装,并最终实现数字藏品的营销与销售,直达受众,建立全新的粉丝黏性,造就未来的私域流量池。

Via leading explore and practice of metacreation, MetaPlay® carries out creative strategies and execution methods of virtual avatar and digitals for traditional brands and IPs. Relying on rich experience in marketing, Metaplay drives vivid metaverse image, completes the promotion and sales of NFT for brands, establishes new private fan pools.

品牌元创意及元营销策划
Brand MetaCreation Strategy & Promotion

MetaPlay®率先践行创新的元宇宙整合营销方案,探索和实践元宇宙创新的创作及品牌元营销整合方法论,让品牌与数字创意更好融合,让品牌、IP及创意作品通过元宇宙NFT的打造及新营销方式率先获得流量及粉丝,保持品牌及产品长期与受众互动,促进私域运营,提升品牌知名度,促进产品销量,更有效扩大和维系品牌与IP的传播力和影响力。

Through pioneering practice in metaverse integrated marketing strategy, MetaPlay® makes brands, IPs earliest obtain the flows and fans via innovative NFT creation and marketing methods, effectively keeps the long-term interaction between brands and audience, promotes private fans maintainance, improves brand awareness and product sales, expands the influence of brands and IPs.

元宇宙技术应用赋能
Metaverse Tech Applications & Empowerment

MetaPlay®凭借长期的互动营销研发经验与与时俱进的创新开发能力,拥有独立与联合研发的虚拟现实模拟平台多套交互解决方案,丰富品牌及IP的数字创意表现力,通过多场景、多维度的虚实融合,增加品牌及IP与受众之间更强的交互交流与粘性,营造更有未来感、更有想象力和无线扩展的虚实空间,为品牌及IP持续传播与运营赋能助力。

With strong capabilites in interactive marketing and development, MetaPlay® has developed multiple sets of interactive solutions of virtual reality platform to enrich the digital creative expression of brands and IPs, increases the communication and stickiness between brands, IPs and audience, creates a fusion virtual and real space for unlimited expansion.

Services


HelloWAT! 你好瓦特!®


2021年10月份,MetaPlay®团队参与你好!瓦特(Hello WAT)数字藏品项目的内容创作、营销策划。项目2022年1月发售, 4小时内单价翻6倍,成功营销影响近10万受众,至今已演化出第二代数字藏品和众多生态应用。

CHIM 吃梦精灵®


卡通IP吃梦精灵AR数字藏品项目,为MetaPlay®团队为此IP重新包装策划、内容制作、AR多场景赋能的NFT项目,是元宇宙的虚拟应用与优质IP内容充分融合,配合有效的营销策划及发售机制,达到IP与粉丝持续互动、共享共赢的优秀案例。

Spirit inFashion 灵元尚装®


原创的虚拟形象及道具的数字藏品项目,不仅是灵动的充满未来感的时尚设计,更是未来元宇宙时尚人群的虚拟形象必备装束,配合MetaPlay®自研的VR应用,将会成为真正应用落地且持续创新的数字藏品项目。

Projects


MetaPlay®元创玩品衍生定制



由MetaPlay®打造NFT数字藏品衍生定制平台,专为品牌、IP方及NFT持有者与粉丝打造的共创共赢的衍生品定制平台

MetaPlay®元动AR



由MetaPlay®研发AR驱动引擎,为数字创意及营销提供更多交互场景,为NFT持续运营发展赋能

MetaPlay®元店VR



由MetaPlay®研发VR驱动引擎,为未来的品牌/IP与消费者沟通提供更真实的虚拟体验,促进数字藏品与实物商品即虚拟与实体之间更好的融合,打通虚实之间的商业闭环

APPs

关于MetaPlay®

MetaPlay®是多位在品牌创意、战略咨询、数字营销、技术互动等行业从业多年的专业人员跨界合作的结晶,是MetaPlay®核心团队成员沉淀多年积累的营销、技术融合的成果,专为元宇宙数字未来打造,为WEB3.0的创意和实践而创立。现已发展出成熟的NFT或IP数字藏品授权代理及孵化、作品二次创作开发、品牌联名合作、数字元营销策略制定实施、扩展虚实融合应用开发实施赋能等专业服务,并在各个行业内实施开展,为品牌及IP开创全新的营销传播领域,建立更强的交互、社交体系,以创意与技术赋能数字经济。

MetaPlay®DAO

MetaPlay®DAO是以MetaPlay®自身的孵化项目及平台化服务为核心的去中心化自管理团队组织的尝试,现已聚集众多资深创意策划、设计制作、技术开发等核心人员,同时服务多个项目的营销策划及未来发展规划,结合自身的团队能力优势,打造一个真正强大有效的WEB3.0项目组织,让参与者更有激情与创意,共享项目成果。


About MetaPlay®


MetaPlay® is the crossover cooperation of several professionals who have worked in brand creative, strategic consulting, digital marketing, technical interactive and other industries for many years. The core team members have accumulated the achievements of marketing and technology integration for many years, which is specially built for the future of metaverse digital and Web3 0's creativity and practice. We have developed mature professional services such as NFT or IP digital collection authorization agent and incubation, artworks secondary creation, co-branding cooperation, digital meta-marketing strategy and implementation, virtual reality integration application development and applications empowerment, which has been applied in various industries to create a new field of marketing communication for brands and IPs. It establishs a stronger interactive and social eco system, and empowers the digital economy with creativity and technology.

MetaPlay®DAO


MetaPlay®DAO is an attempt to organize a decentralized self-management team with metaplay's own incubation projects and platform services as the core. It has gathered many senior creative strategy, design production, technology development and other core personnel, concurrently serves several future projects with own team ability and advantages to create a truly powerful and effective Web3.0 project organization to empower participants more passionate and creative accompanied with sharing project rewards.

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