hype[haip]n.<美俚> 皮下注射, 骗局,大肆宣传,大做广告,瘾君子。

1、Excessive publicity and the ensuing commotion:
骚乱：过度公开，然后引起骚乱：

2、the hype surrounding the murder trial.
围绕谋杀案审判法庭的骚乱

3、Exaggerated or extravagant claims made especially in advertising or promotional material:
广告，夸大的诉求：夸张或过分的宣称，尤其用在做广告或促销物品：

4、“It is pure hype, a gigantic PR job”(Saturday Review)
“它只是夸大的广告，一个庞大的与公共关系的工作”(星期六评论)

5、An advertising or promotional ploy:
广告策略：一个做广告或促销的计策：
“Some restaurant owners in town are cooking up a $75,000 hype to promote New York as ‘Restaurant City, U.S.A.’”(New York)