3hoursThisexaminationcomprisestwoparts:SectionAisamini-casestudywithTWOCOMPULSORYquestions.SectionBcomprisesaseriesofessayquestions.YouarerequiredtoanswerTWOoutofSIXquestionsinthissection.Forallquestionsyouarerequiredtodrawontheoryrelevantmodelsandcurrentthinkinginmarketingcommunicationstou.